Office of Tourism Overview

The Moab Office of Tourism (MOT) is responsible for promoting and encouraging local tourism to help broaden and strengthen the county’s economic base. The MOT seeks to accomplish this through promotion supporting recreation and tourism with a welcoming message that inspires visitation from far and wide. 

Free Marketing Opportunities for Local Businesses

Get A Free Business Listing

Certain tourism-related businesses in Grand County (Lodging Properties, Property Management Companies, Campgrounds, Guides & Outfitters, Transportation, Rentals & Restaurants) may be entitled to a free business listing on DiscoverMoab.com and more. Be part of:

  • 20,000+ Travel Guides distributed annually 
  • 200,000+ Web Links to local businesses annually 
  • 3,000,000+ Visitors to DiscoverMoab.com annually

Reach out to Mick Soleta to participate: msoleta@discovermoab.com!

Receive Biweekly Leads 

Guides & Outfitters can be put on our leads list and receive email addresses from visitors who have asked the Office of Tourism for more information about certain activities. Reach out to Alison Harford to participate.

Current Strategy and Budget Breakdown 

Agency Partners

We work with three agency partners.  In November 2025, we hosted a public meeting to introduce these agencies and their work to locals. You can watch the meeting here. Our partners are:

- Madden Media (advertising/paid media)

- Campstories (public relations/earned media)

- and Camp4/Tourist (branding and strategy/owned)


Owned Media 

We also maintain the visitor-facing website, DiscoverMoab.com, and Instagram and Facebook pages @DiscoverMoab.


Budget Breakdown 

The Moab Office of Tourism is funded entirely by promotional transient room tax (TRT) revenue. Everything the office does must be "for the purpose of establishing and promoting: tourism; recreation; film productions; or conventions" (HB456, subsection 3a). 

In 2026, Grand County is projected to bring in roughly $8M of TRT revenue. $4.6M of that revenue will fund the Moab Office of Tourism and the Moab to Monument Valley Film Commission.

 You can view the 2026 budget, passed by the Grand County Commission on December 16, 2025, on page 15 of this document (Fund 23). You can watch the MOT's Budget Advisory Committee meeting, where the budget is broken out line by line, on Grand County's Youtube channel.

The 2026 budget includes: 

- $547,058 for overhead costs, including staff salaries and administrative services 

- $88,656 for travel, including attending travel shows 

- $28,033 for familiarization trips 

- $2,128,998 for advertising paid media, including placing advertisements through Madden Media and renting billboards 

- $173,260 for advertising earned media, reflecting the investment made into public relations 

- $692,413 for creative services, including the branding/strategy project with Camp4 and owned projects like the Moab Gravel Adventure Field Guide


If you have specific questions about the budget, ad placements, projects, or public relations strategies, you can always reach out to Mick Soleta and Alison Harford.